The growing new features in Google+ means that it could become the content curation platform of choice. We have been developing the Anders Pink Google+ Page and believe there are many reasons why Google+ could become the preferred platform.
Why Content Curation?
If you are one of those people that continually research your topic and share links, articles and news then pulling this activity together as a content curation strategy can help give you authority.
I like this definition of content curation by Tom George.
“A content curator is someone who finds, organizes, presents and shares valuable information (content) in many forms, on a specific topic, in a way that provides special context and or a unique engagement with his or her readers. In actuality when done correctly, over time it positions the curator as an expert in his or her respective field and defines their reputation as a thought leader.”
The key for me is that content curation is a subjective activity, meaning that it is best done by humans. In essence someone decides whether they think an article adds enough value to be included. The automated curation lists act much like Twitter searches and can include gems but a lot of poor quality articles. I think content curation helps build relationships as people can review your curation and decide if they trust your judgement and your expertise. This is why content curation is very different from content aggregation.
Content Curation Platforms
Content curation happens in many ways these days. I tend to use Twitter as a content curation platform, tweeting links to interesting articles which I often search back through later. There are also many tools specifically designed for this purpose such as Scoop.it and many social bookmarking tools.
My content marketing Scoop.it page was an early attempt when deciding which platform to use. I like Scoop.it as it is very visual and allows comments. My favourite Scoop.it page is actually on Social Media Content Curation.
Pinterest also acts as a content curation platform for image based content see the Anders Pink Pinterest page on Content and Community Marketing.
6 Reasons To Use Google+ As Your Content Curation Platform
From my recent experience with the Anders Pink Google+ Page it has become increasingly clear to me that you can use a Google+ page as content curation hub with posts tagged to specific topics. I think there are 6 reasons why a Google+ page might become a content curation platform of choice.
1. Google+ search and communities
You can search and find content to curate across the Google+ eco-system. You can follow specific communities and search these communities for content. When you do come across content on Google+ it is very easy to share this to your Google+ page.
2. The notifications feature
This works really well within Google+. Every time there’s an update to the content you curate, whether its a comment, a ‘+1′ or a share, you can receive a notification. Others can also follow your pages or your communities and receive notifications.
3. The Google and SEO factor
Posts on Google+ are treated as web pages by Google and indexed accordingly. They can also gain page rank and pass this to other pages. Increasingly Google+ posts are appearing in search results. There is increasing evidence that Google+ will help your SEO.
4. Google communities
As a Google+ page, you can also create and join communities and share your resources in these communities. There are already over 100,000 Google+ communities despite the feature being less than year old. Communities provide an opportunity to develop very focused communities of interest.
5. Rich media and images
Rich media content works well on Google+. Rebecca Heptinstall of the Financial Times says “Google+ is a hugely visual platform for the FT and that is where we see the highest degree of engagement. Whether it is a video, image or infographic, the interface of Google+ just works well.” See the Anders Pink case study on the Financial Times Google+ page.
6. Developing authority
You can write original posts which are SEO friendly, in addition to the content you curate. You can develop high quality content which provides insight into the subject area you are curating. As users interact with your content by sharing it or plus ones, you and your content will gain authority.
By Steve Rayson