Too Long; Didn't Read
Content marketing is a subcategory of inbound marketing, a technique to draw customers’ attention through mechanisms such as content marketing, social media marketing, and email marketing. The initial goal of content marketing is to build strong relationships in which you educate your reader and offer help as your potential customers find an appropriate service or product. By building lasting relationships, you help your company build brand awareness and trust. According to Hubspot, IT companies with a corporate blog generate 67% more leads than companies without content.