Mirum India wins digital marketing automation mandate for Joyalukkas

Digital marketing solutions agency Mirum India has won the mandate for marketing automation services for Joyalukkas Jewelry.

Joyallukas jewelry chain has a globe presence with over 160 retail outlets in 14 countries.

Mihir Karkare, EVP – Mirum India, said, “Marketing Automation is the future of digital marketing and every consumer centric brand will need to have a marketing automation platform in the near future. As a Salesforce Gold Consulting partner, with 8+ years of experience and having done close to 80+ implementations of the marketing cloud stack, we are confident of delivering best-in-class solution for Joyalukkas."

Mirum has come on board as a strategic digital and implementation partner for entire Salesforce Marketing Cloud stack. Mirum will be responsible for set up of Email Studio, Mobile Studio, Social Studio and Advertising Studio for the jewelry brand.

Mirum will also facilitate integration of Marketing Cloud with other external systems, such as Joyallukas’s e-commerce portal; point-of-sale solution; and its loyalty program.