HubSpot Named the Leader in Marketing Automation for the Enterprise in G2 Summer 2020 Grid® Report

HubSpot is excited to announce today that it has been named the leader in G2’s summer 2020 Enterprise Grid® Report for Marketing Automation. The report, which is based on real customer reviews, called out HubSpot’s high marks in quality of support, ease of use, and ease of setup as some of the key differentiators compared to other products on the market. 

The Enterprise rankings are based on reviews from customers who work at a company with more than 1,001 employees. HubSpot has received more than 5,400 reviews in the category (595 of those in the last six months alone) and scored a 98 for customer satisfaction, a full nine points higher than the next company in the ranking. Here’s what some of HubSpot’s enterprise customers had to say:

• “Being able to create automated workflows and segment my contacts list is the best way to create detailed marketing campaigns for each audience. Also, being able to see the navigational behaviour of each contact is such a TREMENDOUS insight.”
• “HubSpot is that rare beast, which is a tool that is very easy to pick up and learn, but is incredibly deep and offers a surprising number of customisation options...From a UX perspective, HubSpot is a long way ahead of other tools - I'm always happier working in HubSpot than in competitors MAPs.”
• “We're able to automate our Marketing efforts while retaining a great level of personalisation. We're spending less time building manual reports and now have the ability to track multiple assets across a single campaign, which is proving to be a really useful tool for analysing effort vs. ROI.”

In addition to being named the leader in marketing automation for the enterprise, HubSpot was also ranked number one in the enterprise grids for social media management and web content management, and the overall leader in:

• Conversational marketing
• Landing page builders
• Marketing analytics
• Marketing automation
• Social media advertising
• Social media management
• Web content management
• Conversational customer engagement

HubSpot was ranked as the #1 product for marketers in G2’s 2020 Best Software Awards, which rank world’s best software companies and products based on authentic, timely reviews from real users. The company also recently launched CMS Hub, a content management system that offers speed, security, and scalability to rapidly growing businesses and is designed with the needs of marketers in mind. 

Read more customer feedback on G2’s HubSpot review page. See the methodology for G2's grid reports here.