How to generate traffic on a website without content marketing efforts?
I'm curious what you think about it; and how it's possible. The first thing that comes to my mind is focusing on SEO. What's more, in your opinion?
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To me, you can't do long-lasting, sustainable SEO without content. It's a holistic strategy - on-page technical or linkbuilding may give you a temporary boost, but SEO without solid content is inevitably going to fail.
How is SEO different from content marketing? You can't get good seo without decent content?
Other options would be via social media type traffic, ads or newsletters.
Rosie, it's yes and no, it depends, in general. SEO is a combination of two spheres: tech and content. The second aspect is related to content marketing.
Thanks for your suggestions, anyway. I appreciate it.
Also, I guess the traction channels of any kind can in theory drive traffic, it's not always easy to measure it though - https://www.indiehackers.com/post/what-do-you-think-of-the-19-channels-to-gain-traction-0e9fdfbc6e
Yes, fair point about the tech aspect.
Beyond ads and without "content" here are a few ways I know to generate at least some traffic. This isn't necessarily "hundreds of thousands" but these tactics will generate some traffic and word of mouth.
Since the 8 of May, I have tried this, with colorsandfonts.com, let me explain.
All I have spent on this website is the domain and my time.
The website has 93 on SEO, and so on, but the rest has been:
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From 20 to 35 users in may to between 150 and 300 daily. ( 300 is high )
and so on...
And what are the results? :)
Well, as I mentioned I went from 20 to 35 users in may to between 150 and 300 daily. ( 300 is high )
I also had Adsense as monetization, I made 78 euros in 3 months. I removed them because they were awfull.
I might not have made so much money from it by now, but I an not done with it still. I have some plans.
Paid ads, especially FB and IG.
There are D2C ecommerce companies making millions each month with just a website and a couple of great creatives.
Yea, there's seems be a whole industry and IG -based clothing companies.
When I started out in 2014, I purchased a site on flippa in the same genre as what I was doing, and managed to successfully feed a lot of the traffic over to our new platform. It afforded us enough time to build up our own content. Would be dead in the water now, only for it.
everybody else mentioned pretty much all relevant channels.
Only thing I have to add, and this obviously only works if you're selling some kind of product or service:
Affiliate Marketing
It's ideal because the affiliates generate the traffic and you only have to spend money when an actual sale happens, and if done correctly, every dollar spent is very, very ROI+ 😊
I'd say we have a good example of using SEO over content. In a sea of competitive keywords and saturated competition, we started on pages 3-5 of Google, but over 1.5 years' time, we eventually rank #2 in the keywords in the US that we aimed for (#1 rank is a Capterra link).
I'd say the entirety of our customer base finds us through Google.
Because we have a script that users embed into their sites, this allowed us to get backlinks that helped us achieve results. YMMV
Be very careful, this is against Google's guidelines and could get you a penalty: https://www.seroundtable.com/google-widget-links-penalty-22666.html
Thanks for the heads up, had no idea about this, gonna look into this!