Is Account Based Marketing just a fad or a strategic initiative?

It’s not uncommon for marketing teams to acquire a stack of shiny new MarTech, and then try to shoehorn their business processes into those solutions, often with poor results. The forward-thinking marketing team at RagingWire took a more strategic approach. To find new sales leads, we developed an account based marketing (ABM) program called the “360 Campaign” to identify and collect buyer behavior data, normalize those disparate data sources as part of a multi-variate model, and score and prioritize target accounts for sales engagement and nurturing through marketing communications. This ABM model that finds, analyzes, and engages new prospects, has become a unique predictive prospecting solution that delivers a strategic advantage for the company. Read this case study I did with Openprise, a key part of the technology platform that powers the 360 Campaign.

RagingWire Finds, Analyzes, and Engages New Prospects Using “360 Campaign”