How To Become A Director, Online Marketing: What It Is and Career Path

What is a director, online marketing and how to become one

Updated April 5, 2024

2 min read

A director, online marketing is a professional who manages various online marketing initiatives such as A/B testing, affiliate marketing, SEO, and SEM. They optimize landing pages, manage advertising campaigns, and analyze data to make informed decisions about strategy. They also create content for publication in industry magazines and manage the online business plan, including initiatives for SEO, PPC, and customer acquisition. They also handle tasks like keyword research, reporting, and managing budgets. Their goal is to increase online traffic, improve conversion rates, and capture reservations. They work with different partners for social media, content marketing, and email traffic to drive visitors and conversions. They also use tools like Google Analytics to analyze traffic and web functionality.

How long does it takes to become a director, online marketing?

It typically takes 12 to 14 years to become a director, online marketing.

Year 1-4: Earn a Bachelor's degree.

Year 5-14: Gain 8-10 years of experience in the field.

On-the-job training of 1-3 months is also typical during the early stages of employment.

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Director, Online Marketing career paths

A director of online marketing can pursue various career paths. They can become a marketing director, a marketing vice president, or even a senior vice president of marketing. They can also pursue executive roles such as a vice president, an executive vice president, or a chief marketing officer. Some directors of online marketing can also become business development directors, while others choose to start their own businesses as founders and chief executive officers.

Key steps to become a director, online marketing

Explore director, online marketing education requirements

If you're interested in becoming a director, online marketing, you must consider how much education you need. Based on real director, online marketing resumes, 78.5% of directors, online marketing have a bachelor's degree. Regarding higher education levels, 14.6% of directors, online marketing have master's degrees. Even though most directors, online marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Most common director, online marketing degrees

Bachelor's

78.5 %

Master's

14.6 %

Associate

3.9 %

Start to develop specific director, online marketing skills

Director, online marketings need a variety of skills including SEO and SEM, social media marketing, paid search, data analysis, e-commerce management, and content creation. They must also have excellent critical and creative thinking skills, and be able to analyze data and make decisions based on ROI and feasibility analysis. Erin Steffes Ph.D., Department Chair and Professor at Towson University, adds, "Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself."

Skills	Percentages
Website Traffic	16.74%
Email Campaigns	7.23%
Content Strategy	6.61%
Google Analytics	5.39%
Digital Marketing	5.04%

Complete relevant director, online marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors, online marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director, online marketing based on U.S. Bureau of Labor Statistics data and data from real director, online marketing resumes.

Research director, online marketing duties and responsibilities

They develop business plans, conduct market research, manage affiliate programs, optimize search engine rankings, and analyze data to make informed decisions. They also manage advertising campaigns, increase traffic and conversions, perform usability studies, and establish ROI and feasibility analysis. They create and manage online business plans, lead design and development of micro sites, work with outside firms to create teaser videos, work with digital marketing agencies, and implement keyword research strategies. They also manage email communications programs, develop affiliate programs, research and implement keyword phrases, and launch and manage all customer acquisition and retention marketing programs. They also create ads for social media platforms, tripled company linkedin followers, manage e-marketing web infrastructure, and employ various link building techniques.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.

Get director, online marketing experience

Generally, it takes 8-10 years to become a director, online marketing. The most common roles before becoming a director, online marketing include marketing manager, marketing director team lead and online marketing manager.

Prepare your director, online marketing resume

When your background is strong enough, you can start writing your director, online marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director, online marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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