What is an online marketing strategist and how to become one

Key steps to become an online marketing strategist

1. Explore online marketing strategist education requirements

   If you're interested in becoming an online marketing strategist, you must consider how much education you need. Based on real online marketing strategist resumes, 75.6% of online marketing strategists have a bachelor's degree. Regarding higher education levels, 13.3% of online marketing strategists have master's degrees. Even though most online marketing strategists have a college degree, it's possible to become one with only a high school degree or GED.
   Most common online marketing strategist degrees

   Bachelor's

   75.6 %

   Master's

   13.3 %

   Associate

   6.7 %

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2. Start to develop specific online marketing strategist skills

   An online marketing strategist needs to be skilled in different areas. They should be proficient in developing marketing strategies and conducting market research. They should also have experience in content marketing, search engine optimization, and social media management. They need to be knowledgeable about web development and have experience with HTML, CSS, and JavaScript. They also need to be versed in web analytics and content management systems. John Ney, Assistant Marketing Professor at Idaho State University, adds that internships or class project experience that show the student has helped develop a marketing strategy for a company is probably the most important. They should also have marketing research skills.

   Skills	Percentages
   Website Development	12.62%
   Facebook ADS	7.14%
   Marketing Campaigns	6.90%
   Email Campaigns	6.72%
   Keyword Research	5.34%

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3. Complete relevant online marketing strategist training and internships

   Accountants spend an average of 1-3 months on post-employment, on-the-job training. New online marketing strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an online marketing strategist based on U.S. Bureau of Labor Statistics data and data from real online marketing strategist resumes.

4. Research online marketing strategist duties and responsibilities

   They develop content marketing strategies, perform market, technology, and competitive analysis, and manage web updates in CMS systems. They also plan and execute all site updates, supervise social media/reputation management managers, and manage Google Adwords campaigns. They analyze behavior and conversion funnels, monitor web visitor behavior, and identify opportunities for improvement. They also manage clients' PPC campaigns, create and manage Google Adwords campaigns, and develop and execute strategic digital marketing campaigns. Aside from these responsibilities, they also perform SEO analysis, keyword research, and recommendations.

   • Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
   • Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
   • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
   • Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

5. Apply for online marketing strategist jobs

   Now it's time to start searching for an online marketing strategist job. Consider the tips below for a successful job search:

   1. Browse job boards for relevant postings
   2. Consult your professional network
   3. Reach out to companies you're interested in working for directly
   4. Watch out for job scams