You Can't Stop

Reading a Good Story

The Story is Everything

At its core B2B marketing is about stories. Creating content that connects with audiences. All content has a story, whether it is an industry research report, an expert interview, a ‘how to’ guide or a case study.

At Anders Pink we create and distribute relevant, helpful and consistent content for our clients to help them attract and acquire an audience – with the objective of converting the audience into customers.

"“Words and ideas presented in a way that engages listeners’ emotions are what carry stories. It is this oral tradition that lies at the center of our ability to motivate, sell, inspire, engage, and lead.” "

− Peter Guber

" “People don’t buy what you do, they buy why you do it...If what you do, doesn’t prove what you believe, then no one will know what your why is and you’ll be forced to compete on price, service, quality, features and benefits; the stuff of commodities.” "

− Simon Sinek

Which member of the Mad Men marketing team are you?

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It is nearly Xmas, so time to reflect on how you are progressing as a marketer. Are you more Don Draper than Peggy Olson?

content marketing - 4 steps to be effective

Content Marketing – 4 Simple Steps To Being More effective

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“We have a long way to go” Joe Pulizzi, commenting on the publication of a new UK survey on content marketing by Axxon Media and the Content Marketing Institute. We…

competitor tracking with buzzsumo

Who is amplifying your competitor’s content? How to track shares and links with BuzzSumo

| B2B Marketing, Content Marketing | No Comments

How well is your competitor’s content performing? Who is amplifying their content by sharing it and linking to it? You can find the answers to these questions in a few…

7 ways to become a better writer

7 Ways to Become a Better Writer – Review of Ann Handley’s ‘Everybody Writes’

| Content & Copy, Content Marketing | No Comments

“I am a writer. You are a writer. Everybody writes.” Does that describe you? Then read on. The fundamental premise behind Ann Handley’s new book is that writing is a…

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