You Can't Stop

Reading a Good Story

The Story is Everything

At its core B2B marketing is about stories. Creating content that connects with audiences. All content has a story, whether it is an industry research report, an expert interview, a ‘how to’ guide or a case study.

At Anders Pink we create and distribute relevant, helpful and consistent content for our clients to help them attract and acquire an audience – with the objective of converting the audience into customers.

"“Words and ideas presented in a way that engages listeners’ emotions are what carry stories. It is this oral tradition that lies at the center of our ability to motivate, sell, inspire, engage, and lead.” "

− Peter Guber

" “People don’t buy what you do, they buy why you do it...If what you do, doesn’t prove what you believe, then no one will know what your why is and you’ll be forced to compete on price, service, quality, features and benefits; the stuff of commodities.” "

− Simon Sinek
shift-search-social-traffic

Content Discovery – The Shift From Search To Social

| Content Marketing, Influencer Marketing, Social Media | No Comments

Sometimes one chart is all it takes for you to ‘get’ the shifts taking place on the internet. For me it was a chart from an insightful article on the…

content-marketing-publishers

If It Works, Do It Again – Content Marketing Lessons From Publishers

| Content Marketing | One Comment

Ever wondered how leading publishers turn out great content again and again? How their content hits the mark consistently, how it resonates with their audience and gets shared widely. One…

content marketing - 4 steps to be effective

Content Marketing – 4 Simple Steps To Being More effective

| Content Marketing | No Comments

“We have a long way to go” Joe Pulizzi, commenting on the publication of a new UK survey on content marketing by Axxon Media and the Content Marketing Institute. We…

competitor tracking with buzzsumo

Who is amplifying your competitor’s content? How to track shares and links with BuzzSumo

| B2B Marketing, Content Marketing | No Comments

How well is your competitor’s content performing? Who is amplifying their content by sharing it and linking to it? You can find the answers to these questions in a few…

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