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Reading a Good Story

The Story is Everything

At its core B2B marketing is about stories. Creating content that connects with audiences. All content has a story, whether it is an industry research report, an expert interview, a ‘how to’ guide or a case study.

At Anders Pink we create and distribute relevant, helpful and consistent content for our clients to help them attract and acquire an audience – with the objective of converting the audience into customers.

"“Words and ideas presented in a way that engages listeners’ emotions are what carry stories. It is this oral tradition that lies at the center of our ability to motivate, sell, inspire, engage, and lead.” "

− Peter Guber

" “People don’t buy what you do, they buy why you do it...If what you do, doesn’t prove what you believe, then no one will know what your why is and you’ll be forced to compete on price, service, quality, features and benefits; the stuff of commodities.” "

− Simon Sinek
evaluate start ups

Evaluating Your Start-Up – A 13 Point Review Exercise

| start-ups | No Comments

I read a very insightful article on TechCrunch last week on how Y Combinator, a successful start-up accelerator, use multi-variate analysis to evaluate start-ups. I am currently in the process…

technology start ups

There Has Never Been A Better Time To Be A Technology Start-Up

| Market Trends, start-ups | No Comments

I recently participated in a MOOC (A Massive Open Online Course) from Coursera run by Stanford University. The course was on start-up engineering and one of the recommended reads was…

9 trends that will shape your b2b marketing

Why The Future Of Marketing Is Not What It Was. 9 Trends That Will Shape Your B2B Marketing.

| B2B Buyers, B2B Marketing, Content Marketing, Influencer Marketing, Social Media | No Comments

There is a significant difference between quantitative and qualitative change. This is something recognised in many areas from child development to political change. Quantitative change is like water heating up….

content discovery tools and content curation

Content Discovery Tools To Support Your Content Curation

| B2B Marketing, Content Marketing | No Comments

Content curation is an increasingly important part of content marketing. It complements the creation of original content, and done well it allows you to position yourself as an expert in…

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