You Can't Stop

Reading a Good Story

The Story is Everything

At its core B2B marketing is about stories. Creating content that connects with audiences. All content has a story, whether it is an industry research report, an expert interview, a ‘how to’ guide or a case study.

At Anders Pink we create and distribute relevant, helpful and consistent content for our clients to help them attract and acquire an audience – with the objective of converting the audience into customers.

"“Words and ideas presented in a way that engages listeners’ emotions are what carry stories. It is this oral tradition that lies at the center of our ability to motivate, sell, inspire, engage, and lead.” "

− Peter Guber

" “People don’t buy what you do, they buy why you do it...If what you do, doesn’t prove what you believe, then no one will know what your why is and you’ll be forced to compete on price, service, quality, features and benefits; the stuff of commodities.” "

− Simon Sinek

Content Marketing: Every Time You Mention Your Product A Kitten Dies

| Content Marketing | No Comments

Last month I escaped the grey of London to attend Social Media Marketing World in San Diego. One of the sessions I was particularly keen to attend was Joe Pullizi’s…


6 Ways to Win in E-learning Content Marketing

| Content Marketing | No Comments

Elearning is well on its way to being a $50 billion industry. How are the big players doing on content marketing, and what are 5 ways to win in this…


5 Findings From Latest Content Marketing Survey

| Content Marketing, Market Trends, Market Updates | No Comments

A new content marketing industry survey was published this month by Ascend2. The survey interviewed 290 global marketing professionals. We take a look at the survey and highlight 5 key…

smart network

Why A Diverse Social Network Makes You Smart

| Content Marketing, Influencer Marketing, Social Media | No Comments

The more people I connect with and follow, the smarter I will get – right? Wrong. Some social networks can actually make you dumber than you started. In this post we…

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