You Can't Stop

Reading a Good Story

The Story is Everything

At its core B2B marketing is about stories. Creating content that connects with audiences. All content has a story, whether it is an industry research report, an expert interview, a ‘how to’ guide or a case study.

At Anders Pink we create and distribute relevant, helpful and consistent content for our clients to help them attract and acquire an audience – with the objective of converting the audience into customers.

"“Words and ideas presented in a way that engages listeners’ emotions are what carry stories. It is this oral tradition that lies at the center of our ability to motivate, sell, inspire, engage, and lead.” "

− Peter Guber

" “People don’t buy what you do, they buy why you do it...If what you do, doesn’t prove what you believe, then no one will know what your why is and you’ll be forced to compete on price, service, quality, features and benefits; the stuff of commodities.” "

− Simon Sinek
smart network

Why A Diverse Social Network Makes You Smart

| Content Marketing, Influencer Marketing, Social Media | No Comments

The more people I connect with and follow, the smarter I will get - right? Wrong. Some social networks can actually make you dumber than you started. In this post we…

content marketing insights

8 Larry Kim Insights That Will Improve Your Content Marketing Today

| Content & Copy, Content Marketing, Influencer Marketing | No Comments

Last week I was fortunate to do a joint webinar on content marketing with Larry Kim of Wordstream. What I love about Larry is his focus on practical, actionable tips….


Content Discovery – The Shift From Search To Social

| Content Marketing, Influencer Marketing, Social Media | No Comments

Sometimes one chart is all it takes for you to ‘get’ the shifts taking place on the internet. For me it was a chart from an insightful article on the…


If It Works, Do It Again – Content Marketing Lessons From Publishers

| Content Marketing | One Comment

Ever wondered how leading publishers turn out great content again and again? How their content hits the mark consistently, how it resonates with their audience and gets shared widely. One…

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